Rental market data · 2024 Census estimates

Greenville, SC rental yield and cash flow

In the Greenville-Anderson-Greer, SC metro, the median owner-occupied home was valued at $300,400 and the median gross rent was $1,236 a month in 2024. That is a gross rent yield of 4.94%, rank 48 of the 100 largest metros we track.

$300,400Median home value (±$6,267)

$1,236Median gross rent / mo (±$40)

4.94%Gross rent yield

20.3Price-to-rent ratio

0.46%Median taxes ÷ median value

30%Renter-occupied homes

0.41%Monthly rent ÷ price (1% rule)

1.00MMetro population

Does the median home cash flow at today's rate?

We priced a hypothetical rental at the metro medians: $300,400 purchase, $1,236 rent, 25% down, a 30-year loan at 7.28% (Freddie Mac's 30-year average for the week of October 1, 2026), $1,369 in annual property taxes, insurance at 0.5% of price, and 5% vacancy, 10% repairs and 8% management.

At these assumptions the median-priced home runs about $829 a month short of covering its costs (DSCR 0.46). Rent would need to reach about $2,313, 87% above the median, to break even, or the price would need to be near $122,620 for a 1.25 DSCR. Net operating income is about $8,550 a year, a 2.85% cap rate, against $18,498 of annual debt service.

Investment-property loans usually price above the owner-occupant average this survey reports, and your insurance quote, tax bill and rent will differ from a metro median. Change any input below.

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How Greenville compares

Metros with the nearest gross yields among the 100 we track. * Cash flow uses the same assumptions as above.

Rank	Metro	Median value	Median rent	Gross yield	Price-to-rent	Cash flow / mo*
45	Kansas City, MO-KS	$314,300	$1,315	5.02%	19.9	-$1,013
46	Philadelphia, PA-NJ-DE-MD	$375,100	$1,567	5.01%	19.9	-$1,293
47	Cincinnati, OH-KY-IN	$288,700	$1,203	5.00%	20.0	-$947
48	Greenville, SC	$300,400	$1,236	4.94%	20.3	-$829
49	Richmond, VA	$378,100	$1,546	4.91%	20.4	-$1,131
50	Des Moines, IA	$288,400	$1,178	4.90%	20.4	-$1,037
51	Miami, FL	$510,600	$2,083	4.90%	20.4	-$1,584

What these numbers leave out

Census gross rent includes utilities when the tenant pays them, so it can overstate what a landlord collects. Median value describes owner-occupied homes, not the rental stock, and a metro median hides wide neighborhood differences. Treat this page as a screen, then underwrite the specific property.

Sources

U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25064 (median gross rent)
U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077 (median value, owner-occupied housing units)
U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25103 (median real estate taxes paid)
U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25003 (housing tenure)
U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B01003 (total population)
Freddie Mac Primary Mortgage Market Survey (30-year fixed average, week of October 1, 2026)

Data snapshot October 7, 2026. Methodology: all metros.